Pantone Viva Magenta

Happy Valentine's Week!  I thought this would be an appropriate post this week. I’m late to the party in writing about Pantone’s 2023 Color of the Year but was prompted by an editor who was writing an article and was seeking my input for it.  This was fun!  Got my creative colorful right brain engaged!  I focus on the fine details of kitchen and bath which is a lot of left-brain work. I even had fun creating a Pinterest board as I was thinking through all this. 
https://www.pinterest.com/paulakennedyckd/2023-viva-magenta/

I have been adding my version of Viva Magenta (fuchsia) to my wardrobe and even pops of color in my own apartment with dark pink hydrangea!  I love pink to begin with which many of you already know, it's my happy color and the darker shade is a power color for me like red is.  I've always looked good in primary colors, and I love bringing this back into my wardrobe and home.

I would describe this color, Viva Magenta, as VIVACIOUS! exciting, full of energy, happy, yet the depth of the color is grounding and gender neutral. It has a bold power to it.  From a color psychology perspective, we have all the benefits of red and blue in this color, blending a power color with a stable grounding color making it appeal to many.
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Tips for homeowners.

• We're all about personalizing our spaces now, does it fit your personality and that of your family?  Your personal space, like an office, bedroom or bathroom would be a good place to start.
• Infusing this color through artwork, accessories, area rugs and plants is a great way of adding this color without having to overly commit to a wall paint or more expensive furniture piece. An ottoman like the one below.
• A fun area rug pictured below would be a wonderful way to add some spice!
• In the kitchen go subtle with accents in your dishes, love the daisy's on the mug.
• Or go bold with painted cabinets or tile backsplash, change up the "subway" tile!
• Fun with repurposing your grandmother's furniture! Give an item new life with this bold color. 
• Set the tone as your guests walk in with this spot of color in the entryway!
• If you are feeling bold and confident, and your space and family support it, expressing this color on your walls or furniture, or ceiling! Wow
• If your style is more subtle blend the color into your wallpaper or bedding.

​Remember, Pantone is not focused on home interiors.  We don't always have to take the color of the year so literally. Have fun with it, make it your own, maybe more intense, or more muted, lighter or darker.  You are free to interpret it in a way that works for you and your space. Work with a professional who can help you expertly implement this element in your space.

​Happy Thoughts!   -Paula
Certified Architectural Color Consultant